Following a vehicle-building crash on Williamson St, the neighborhood rallied behind a suggestion to close the "rush hour" lanes (when on-street parking converts to travel lanes) as a way to calm traffic. The trial will run for ~a month and a half. We're in favor of the trial, as we expect it to: slow vehicle speed, increase foot/bike traffic, and make street users more comfortable. FAQs at the bottom of the page. The trial is supported by the Marquette Neighborhood Association and the Williamson-Marquette Business Alliance.
Not in a reading mood? Listen to City Cast Madison sit down with the neighborhood association's Transportation & Safety Committee co-chair, Mike Tarby.
A vehicle collided with Mother Fool's Coffeehouse on May 2nd, 2025, reigniting long-standing concerns regarding traffic safety on Williamson St.
The Marquette Neighborhood Association Transportation and Safety Committee met with community members, District 6 Alder Davy Mayer, and Assistant Director of City of Madison Traffic Engineering Tom Mohr on Monday, June 2nd, to discuss possible safety improvements.
Closure of the peak hour or "rush hour" lanes was identified as a quick-to-implement, low cost measure that was likely to increase street safety.
The Neighborhood Association sent a letter supporting that action to the City of Madison Transportation Commission, which considered the item during their August 13th meeting.
Traffic Engineering proposed a trial lane closure to Transportation Commission on August 27th, which was unanimously approved.
The trial will run from Tuesday, September 9th, through Friday, October 24th.
Here's what we hope to see from the trial:
Why we expect it:
When the rush-hour lanes are closed, Williamson Street’s overall width decreases, which is a proven traffic-calming tool. Narrower roadways signal to drivers that they’re in a shared, mixed-use environment rather than a high-speed thoroughfare. Without the added pressure of extra lanes encouraging faster movement, most drivers naturally reduce their speed, even without additional enforcement.
Why it’s beneficial:
For commuters: Lower speeds lead to smoother, more predictable traffic flow, with fewer sudden stops and less dangerous weaving between lanes. Even if top speeds are lower, travel times often remain similar due to reduced start-and-stop conditions.
For neighbors: Streets with lower vehicle speeds are safer and quieter, reducing crash severity and noise pollution. That improves quality of life for people who live, work, and spend time along Williamson.
For businesses: Slower traffic makes it easier for people to notice storefronts, safely park, or decide to stop spontaneously, thereby increasing the likelihood that drivers become customers.
Why we expect it:
A street’s design influences how safe and welcoming it feels. When the curbside rush-hour lanes are repurposed for something other than a travel lane (in this case, parking), the environment shifts away from traffic-dominated and towards people-centered. Fewer lanes and calmer vehicle behavior signal to people walking, biking, or using mobility aids that this is a place for them, too- not just a corridor to rush through.
Why it’s beneficial:
For commuters: Even those driving benefit when other users feel safer; it reduces unpredictable pedestrian crossings or conflicts with cyclists, creating a smoother flow for everyone.
For neighbors: A more comfortable street encourages casual use. People are more likely to linger, walk their dog, or chat with a neighbor when the street feels less hostile.
For businesses: Comfort translates directly into economic vitality. People are far more likely to stop, browse, or dine outdoors when the environment feels pleasant and safe, helping local shops and restaurants thrive.
Why we expect it:
Safer, calmer, and more inviting streets directly correlate with more walking and biking. Dozens of studies have shown that when people perceive a corridor as low-stress (with slower vehicles, more comfortable space, and fewer high-speed conflicts) walking and biking volumes rise. Closing the rush-hour lanes allows us to dedicate that reclaimed space to a calmer use- parking- which makes active transportation more appealing.
Why it’s beneficial:
For commuters: More people choosing to walk or bike means less congestion for those who still drive or rely on transit. That’s a win for everyone’s travel times.
For neighbors: Higher pedestrian and bike traffic builds social connection, strengthens community ties, and increases “eyes on the street,” making neighborhoods safer and more vibrant.
For businesses: People on foot or on bikes stop more often and spend more locally than people passing by in cars. Increased active transportation often translates directly into higher retail sales, stronger customer loyalty, and a more resilient local economy.
Click any of the questions below to show responses.
We expect minimal changes, and potentially improvements, on nearby residential streets. Prior to the trial, many drivers already diverted to Jenifer, Spaight, or E. Main to avoid congestion or make faster turns. Slowing speeds and creating a calmer, more predictable flow on Williamson Street can actually reduce the incentive to “cut through” quieter streets.
Additionally, by designing Williamson to feel like a shared, people-centered corridor rather than a mini-highway, we set clear expectations for drivers: this is a place to move steadily and safely, not speed through. Over time, that tends to reduce spillover traffic, not increase it. The city is closely monitoring traffic volumes and speeds on Williamson, Jenifer, and a number of other nearby streets during the pilot to track changes.
Anticipating that some drivers may try to cut along Jenifer, the neighborhood association requested additional traffic enforcement from MPD throughout the duration of the trial.
It’s true: many of the most dangerous crashes on Williamson happen outside the designated rush-hour windows. That’s part of the reason this project matters.
The extra travel lanes- even if only open for a few hours a day- influence how the street feels and functions 24/7. Their presence encourages higher average speeds, wider turning angles, and driver behavior more typical of a highway than a neighborhood main street. By reclaiming that space full-time and designing it for people, we make slower, safer driving the default condition at all hours, not just during the commute.
This isn’t a silver bullet, but it’s a foundational step toward preventing future crashes and creating a safer corridor for everyone. We shouldn't limit the scope of possible improvements to be solely focused on reducing vehicle-on-building collisions; the Mother Fool's crash was merely the impetus that restarted the conversation.
Counterintuitively, calmer, safer streets tend to benefit our most vulnerable neighbors the most. People who walk, bike, use mobility devices, rely on transit, or don’t own a car are disproportionately represented among traffic crash victims. They’re also more likely to be priced out of neighborhoods where unsafe streets limit their mobility.
A street that prioritizes safe speeds, predictable crossings, and welcoming public space improves access for everyone- especially children, older adults, and people with disabilities.
It’s also important to remember that car travel isn’t going away. The goal isn’t to exclude drivers, but to balance the street so that it serves the entire community, not just those behind the wheel.
Most drivers will see little to no change in overall travel time. Research and real-world examples consistently show that reducing lane width or the number of travel lanes doesn’t necessarily lead to significant congestion; traffic tends to “calm” and flow more smoothly when lanes are simplified and turning movements become more predictable.
You may notice slightly lower top speeds during certain times of day. However, because stop-and-go conditions and abrupt merges are less common on a calmer street, many drivers report that their total trip time stays about the same, and often feels less stressful.
If the pilot is successful, it could mean a future where driving through the isthmus is steadier, safer, and more predictable, even as we make room for people walking, biking, and riding transit.
The short answer is that closing the rush-hour lanes is by far the fastest, most cost-effective way to meaningfully improve safety and comfort on Williamson Street in the near term. Other interventions, while valuable, come with significant barriers:
Bollards: Bollards are metal or concrete posts installed in the ground, required by state law to stop vehicles traveling up to 30 mph. Even a “simple” curb-extension-style bollard installation would cost roughly $600,000. That’s because each bollard costs around $5,000, and with 3 bollards per corner × 4 corners per intersection × 10 intersections, the total adds up quickly. That scale of investment isn’t currently budgeted, and would require a formal capital project, engineering review, and lengthy procurement process before anything could happen.
Left-turn lanes: Similarly, adding dedicated left-turn lanes sounds straightforward but would require redesigning traffic signal timing, restriping pavement, and potentially acquiring right-of-way- steps that would take several years just to pilot, and far longer to permanently implement.
By contrast, repurposing the existing rush-hour lanes requires no construction, minimal physical supplies/materials, and can be deployed quickly and at low cost. It’s the only approach that allows us to test a safer, more people-focused version of Williamson Street within a single season rather than waiting years and spending hundreds of thousands of dollars to learn the same lessons.
If the pilot proves successful, it will also provide crucial real-world data to guide more permanent investments like bollards or intersection redesigns in the future. First, we need to understand how the street performs with a simpler, low-cost intervention, and lane closures are the fastest way to get there.
This pilot is just the beginning, and community feedback is essential. Here’s how you can get involved:
Try the street in different ways. Walk it, bike it, drive it, sit & enjoy it- notice how it feels.
Share your experiences. The city is gathering feedback throughout the trial via this survey, and will likely hold a follow-up meeing with the neighborhood after it concludes. Attend that meeting, fill out the survey, and talk to Alder Mayer.
Support local businesses. One of the goals is to make Willy a more vibrant commercial corridor- your visits and purchases help show the value of a people-first street.
Think long-term. This pilot is about more than lane closures; it’s about shaping a vision of Williamson Street as a place that is safe, welcoming, and economically strong for decades to come.
Send us more questions: StrongTownsMadison@gmail.com
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